02
Nov
GoLite Footwear and acidotic RACING, LLC Announce Partnership
October 27, 2010, Newmarket, NH – GoLite Footwear is pleased to announce sponsorship of the acidotic RACING team. This strategic partnership will give us direct access to elite level runners to better understand and respond to their needs.
Founded and led by brothers Chris and Jay Dunn, acidotic RACING has grown since 2002 to more than 40 members who regularly compete in trail racing, mountain racing, snowshoe racing, team relay races, triathlon, and mountain bike racing. Select team members will be testing GoLite Footwear’s trail running shoes during key events and providing us with feedback that will enhance our designs. Ultimately we will deliver trail running shoes which allow elite athletes to perform at the top of their sport.
“We are truly excited to be partnering with the acidotic RACING team. Product testing by such high caliber athletes provides us with important insights, allowing us to continually improve our designs and bring the very best trail running shoes to market”, says Scott Briggs, President of New England Footwear, makers of the GoLite brand.
GoLite Footwear will also be the presenting sponsor of all acidotic RACING events to be held in 2011. Representatives from the company will be onsite during these events to show new product and gather feedback from race participants.
Select team member bios will appear on our website, and race results and shoe reviews will be posted on the acidotic RACING website as well as facebook pages for both acidotic and GoLite Footwear.
About acidotic RACING, LLC
acidotic RACING started as an adventure racing team in the summer of 2002. Brothers Chris & Jay Dunn were in search of an athletic outlet that would allow them to compete together. Since that time the team has grown to over 40 members who regularly compete in nearly every imaginable endurance sport throughout the northeast and beyond. In 2007 acidotic RACING, LLC was founded to bring high quality endurance sport event management to snowshoe and trail racers in New Hampshire. They currently host a trail race in the summer and three snowshoe races each winter. Contact Chris J. Dunn at acidoticRACING@hotmail.com or visit www.acidoticracing.com.
About GoLite Footwear
GoLite Footwear, a division of New England Footwear, designs and manufactures "improbably light" shoes, especially for people who live to be in the outdoors. GoLite's "Soft against the Ground" suspension system effectively turns the traditional shoe upside down to provide greater stability and traction while enhancing overall protection and performance. GoLite delivers a complete line of off road adventure shoes including trail runners, light hikers, technical travel shoes and rejuvenators. For information on the full line of GoLite footwear, please visit http://www.golite-footwear.com or contact Vivian Lefebvre at 877-610-8870 or vlefebvre@newenglandfootwear.com